Project details
Field
Branding · Advertising · Motion graphics
Context
Competition entry
Output
Identity, campaign, collection
Year
2025
Overview

A new line for kids aged 10 to 15 that brings the Street and College collections together under one identity.

The name, from “Your Own Original Path”, invites kids to build their own path without having to pick a single style. The system revolves around three icons: two single variants and a third born from their overlap, a symbol of belonging. This modular logic makes it easy to mix graphics, colours and garments.

YOOP
YOOP, Launch campaign
Launch campaign
YOOP, The collection
The collection
YOOP, Billboards in Rome
YOOP, Billboards in Rome
Billboards in Rome
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